The Realtor Insight

Coaching content for agents and team leaders who want structure, not motivation. Real systems for building a business that scales. For agents who are good at selling but stuck on structure. Systems, structure and straight answers for building a business that runs on its own.

The First Ten Minutes of a Listing Appointment

The First Ten Minutes of a Listing Appointment

Most listing presentations are judged on the presentation, but the appointment is usually decided before the folder is opened. A set of questions for auditing what you actually do in the first ten minutes of a seller appointment.

What to Do With the Listing You Did Not Win

What to Do With the Listing You Did Not Win

The appointment you lost still contains the most useful information you will get all month, and the seller who chose somebody else is not permanently unavailable to you.

The Question to Ask Before You Quote a Commission

The Question to Ask Before You Quote a Commission

A seller asking you to cut your fee is not usually arguing about money. They are telling you they cannot yet see what separates you from the alternative, and the fee is the only measure they have.

Real Estate Objection Handling Scripts: 5 Common Objections

Real Estate Objection Handling Scripts: 5 Common Objections

Let’s say you meet with homeowners who are thinking of selling their home, and they ask you to cut your commission to 1%. What would you say?

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